CORE follows the minimalist and respects natural essence of all things. The picture “ About us ” is inspired by the image of the winds in the cold season, the colour of the perfect clear sky, the gentle waves tilted along the shing boats and the snowy white gulls ying hovering.
Getting inspired by À la maison for such natural and touching moment. In other words, that is the core of the connection between nature and people.
Subconsciousness is the fairy tale of Mr Cuoi, Ms Hang. Subconsciousness is the Full moon festival with warm family togetherness. Subconsciousness is not something so far far away, it is truly simply and close to us. It is our laugh, our footsteps among the hustle and bustle, our sweetly innocent story. And folk game is an indispensable part of Subconsciousness.
À la maison chose Subconscousness as the theme of the collection 02, from the inspiration of those affined images and stories.
“The concept of this product has evolved from the conceptual and inspirational point of view of the Collection “Subconscious”
SOURCE,
Deep understand the sentence in a song, “Hometown is sweet starfruit”, we do have the original source to rely, memories to save, real possession to keep and dreams to reach out. All those are the beauty of subconsciousness in the process of development and finding our own value.
The collection is the distillation of journeys to some rural areas in the North. The product is mainly inspired by the designs and materials of daily life activities. People say, normal ones is the warmest, the quintessential and most precious things. Briefly, that is the motto of the design concept “Source”.